A managed service for the screens you already own. Change menus, prices and specials across every venue from head office, while we set it all up and keep them running.
One fixed point.
Every screen aligned.
A lodestar is a guiding star. For centuries sailors steered by Polaris, the north star, because it holds its place in the night sky while every other star turns around it.
Lodestar does the same job for your screens. Head office decides what every screen shows, in every venue, from one place. We set it all up, keep the screens running and fix problems before your customers notice.
Founded by James Rowlings, with 20 years in screens and media. James has held senior roles at oOh!media and APN Outdoor and was part of the founding team that built ABODE Media’s luxury digital out-of-home network in London.
The problem
Staff time swapping USB sticks, or monthly fees for a system that could cost less.
Staff swap USB sticks, screen by screen.
A price or menu change reaches some venues and not others.
You find out a screen is down when a venue calls in.
A monthly fee per screen that's higher than it needs to be.
The platform
Publish once from head office. Every screen updates.
| Venue | Screen 1 | Screen 2 | Screen 3 |
|---|---|---|---|
| Central | Main menu | Specials | Video content |
| Riverside | Main menu | Specials | Video content |
| Northside | Main menu | Specials | Video content |
Menus, prices and video from one login.
Prices and sold-out items come straight from your POS.*
Seasonal menus and launches go live on the day.
An email alert when a screen drops offline.
Your newest venue looks as good as your flagship.
Most issues sorted without anyone visiting the venue.
*Currently with Square POS. We’ll confirm your setup in the free audit.
For your IT team: secure connections, a platform independently audited to SOC 2 and screens that keep playing if the internet drops.
Who it's for
Specials, events and new dishes updated across every venue from one place.
One standard set at head office and published to every store, with nothing left to local staff.
Dining, events and happy hours across lobbies, restaurants and bars.
Getting started
Whichever is closest, we move every venue onto one system and run it with you.
We connect your screens to one system. Your next menu change goes out from head office, not store by store.
If it’s hard to use, poorly supported or only half your venues are on it, we move you across and look after your screens for you.
Already connected? Schedule menus, launches and promotions months ahead, with branded templates for every screen.
Usually not. Many commercial screens run Lodestar directly. Some need a small media player and the audit tells you which.
Every screen keeps playing what it last received and catches up when the connection returns.
Your team does, using your own branded templates. Head office uploads it once and it goes to the screens you choose.
No. Every rollout starts with a trial before any contract.
Trial, test, agree, roll out.
Screens only make outgoing, encrypted connections, so no changes to your network are needed. The platform is independently audited to SOC 2.
Free audit
A free audit gives you:
Audits are done in store, usually just before opening so there's no disruption to service. How long one takes depends on your setup, access and number of screens.
After the audit we’ll recommend the best venue for a trial and agree the access we need. No obligation.
Every screen in your universe.